I’m a seasoned UX Strategist and Product Design Leader with 20+ years in digital products.

I lead multi-disciplinary, distributed teams that use research and evidence (not opinion) to shape roadmap priorities, Design Systems that scale, and ship measurable outcomes. I drive alignment across product, engineering, and business, mentor designers to think in systems and numbers, and deliver delightful product experiences.

Human-Centered Design

I follow Human-Centered design methodology, putting people at the center of the design process. User research and regular testing of the designs and prototypes with users are an integral part of the process.

Rebellious Creativity

Rebellious creativity is about pushing boundaries to inspire positive change and drive innovation. It’s a mindset that refuses to accept limitations, instead viewing them as opportunities to rethink, re-imagine, and design solutions that make a lasting impact.

Systems Thinking

Systems Thinking is an approach that views problems and solutions as part of an interconnected system, allowing us to understand the broader ecosystem in which users interact with a product or service.